Mobile Searches Lead to Action FAST
Another very interesting fact is that 70% of searches on mobile devices are followed up with an action within one hour. Even more importantly, a significant 50% of consumers who carry out a local business search on their smartphone or tablet, visit the company’s store within one day.
So not only are potential customers carrying out more local searches, they’re also following up on their search. You know what this means… If your company wants to connect with SERIOUS potential buyers, your local listing has to be up to par and ready to give these consumers the information they need. In other words, make it easy for them to buy from you.
As you can see from the information above, local search has become extremely popular in recent years. It’s driving in a lot more local consumers, not only to company websites, but into physical company doors.
So if you’re looking to draw in new customers, increase website traffic, and boost profits, local search is definitely your first order of business.