Free 2026 field guide
A practical 13-page guide to improving your Google Business Profile, website, reviews and local visibility—then measuring whether any of it produces proper enquiries.
Occasionally requires tea.
Rarely requires jargon.
What the machine examines
The guide is built around one useful test: can the right local customer find your business, trust what they see and take the next step without unnecessary effort?
It replaces dated advice with current, policy-safe recommendations and puts calls, forms, bookings and worthwhile enquiries ahead of vanity rankings.
Six calibrated stages
Set up the categories, services, hours, photographs and access controls that local customers actually use.
Build useful service and location pages without resorting to duplicated town-page waffle.
Create a fair, policy-safe review process and respond in a way that helps future customers.
Check indexing, redirects, mobile usability, Core Web Vitals and LocalBusiness structured data.
Connect visibility to calls, forms, bookings, qualified enquiries and sales—not rankings alone.
Work through the important actions in the right order, with a printable 30-point control panel.
The Local SEO control panel
Score one point for every completed action. The reading shows whether the basic machinery is missing, pressure is building or your local enquiry system is properly calibrated.
Get the 2026 field guideFound something awkward?
Request a free website and SEO performance audit for a direct view of what is suppressing visibility, trust or enquiries—and what is worth fixing first.
No unnecessary
marketing nonsense.